STRATEGY & IMPLEMENTATION PARTNER
Marketing · Communication · Digital Adoption
Marketing, Communication & Brand
Technical value, clearly told.
In agriculture, products and services are technical, and customers are experts. I help marketing and communication teams translate that technical value into messages, plans and brands that customers understand and trust.
How I can help
Build your marketing and communication plan
Together with your team, I build the plan step by step: from market and audience analysis to messages, channels, calendar and KPIs. Includes: communication plan workshops, B2B messaging, campaign and content planning, KPI design and budgeting.
Build your brand: positioning and visual identity
Using the Brand Key model, I help you define what your brand stands for and how it differs from competitors. Designers from my network then translate it into a visual identity that works in agricultural settings. Includes: brand platform (purpose, values, positioning), logo and brand guidelines, applications across print, packaging and web.
Write content that makes complex topics clear
I define your tone of voice and messaging framework, then write the technical content your customers actually read. Includes: messaging framework, tone of voice guide, product and technical content writing.
Outcome
Marketing, communication and brands that speak both the technical and the commercial language, with a plan your team can carry out and measure.
Discover other services
Workshops that turn scattered ideas into a shared strategy your teams own.
Connected tools that teams actually use: PIM, Microsoft 365, intranets, data-driven websites.
Hands-on project leadership and change support, so the plan actually happens.