Brand Strategy & Development

Rooted in agronomy, built for business.

Strong brands in agribusiness grow from authentic expertise and consistent storytelling.

I help companies shape their brand identity around their scientific credibility, agronomic value, and market promise, ensuring every element — from message to design — reflects who they truly are.

How I can help:

1 / Define brand positioning, values, and purpose

Using the Brand Key Model, I guide you in defining your brand's unique positionining in a competitive market, review or align your core values, and resonate with your customers.

Includes your brand's purpose, vision, mission, values, and positioning in a strategic document.

2 / Build content strategies and communication plans that make complex topics engaging

In collaborative sessions, I co-create your content strategy, write content, define tone of voice and messaging framework, strategic communication plan.

Includes strategic communication plan workshops, execution plans and technical content writing.

3 / Build a consistent brand visual identity

Brand visual identity and design must align with brand positioning, and stay consistent across all tools, platforms, and locations. Together with experienced designers, I co-create your brand's visual identity that is adapted to agricultural environment.

Includes logo, baseline, brand guidelines, visual identity, it's applications across tools from simple leaflets to packaging and web design.

4 / Build a brand rollout plan with PMO guidance and team enablement

Whether it is for a new brand rollout or a rebranding action, I layout an execution plan and support with project management, guidance and team enablement.