INDEPENDENT CONSULTANT -
MARKETING & COMMUNICATIONS IN AGRIBUSINESS
Strategic Marketing & Communication
Agronomy-based insight meets strategic clarity.
In agribusiness, communicating products and benefits requires both technical precision and clear messaging.
I help marketing and communication teams connect their agronomic knowledge to market impact — translating technical value into customer relevance.
How I can help:
1 / Frame and co-construct Marketing and Communication Plan
Help your marketing teams build a strategic marketing plan from market analysis to product and communication priorities while aligning with customer needs, and competitive positioning in agricultural contexts.
Includes B2B messaging, campaign planning, content strategy, and marketing automation
2 / Define roles, responsibilities, and clear execution plans to improve collaboration
I help define roles and responsibilities, create clear execution plans, and provide guidance so your team can confidently understand their roles and manage priorities.
Includes roadmapping, KPI design and budgeting.
3 / Facilitate collaborative workshops to align R&D, marketing, and sales teams.
I design and facilitate workshops that energise, and empower teams to act, align stakeholders and break the silos between departments.
Includes stakeholder alignment, motivation-focused facilitation to energise teams and sustain engagement.
4 / Lead projects with PMO structure and provide team training for sustainable results
In a business where teams are evermore juggling with daily operations, managing projects easily can become a challenge. I can (co) build a project from analysis.
Includes
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Project leadership or team accompaniment
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Cross-functional team management and coordination
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Workflow optimization and change management
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Team coaching, motivation, and empowerment
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Workshops and mentoring for project planning, execution, and collaborative leadership
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Techniques to energize teams, maintain motivation, and foster ownership
Outcome
Marketing and communication that speak both the technical and the commercial language — built on a foundation of agronomic credibility. With a strategic execution plan, your marketings teams can better prioritise.
Discover other services
Strong and authentic brand identity that reflects your technical expertise.
Connected and efficient digital ecosystems (MDM, PIM, SharePoint, Office 365, data-driven websites)
Motivated, well-trained teams ready to manage projects confidently, and adopt change smoothly.
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