Digital Transformation & Data Integration

Bridging data, systems, and teams in the agricultural value chain, from R&D to Marketing & Sales

Digital transformation in agribusiness is about more than technology — it’s about enabling teams to manage complex data and product information efficiently.

Drawing on my experience in product communication, MDM/PIM, and database integration, I help you design and manage systems that make product and performance data work for you.

How I can help:

1 / Plan and lead digital transformation projects with a strong agribusiness focus

With great understanding of the agricultural data from R&D to Marketing and Sales, I guide you through a gap analysis, definition of the pain points, cracks in your data flows and definition of a connected digital ecosystem that boosts efficiency and quality.

Includes project charter, digital solution supplier review, ecosystem co-definition.

2 / Implement and integrate MDM and PIM systems for product data

Once the project plan is laid out, I lead or accompany teams the implementation of selected digital solutions, ensure connectivity, integration into the digital ecosystem.

3 / Integrate dynamic data-driven websites

A centralised unique product database is an excellent starting source for dynamic & automatised product websites and catalogues. I have several years of experience turning static hand-fed product pages into data-driven dynamic ones.

Includes writing technical specifications, mock-up, and project management from planning to rollout.

4 / Ensure sustainable adoption through clear processes and team motivation

Every change, every new tool is challenging for your teams. Guided with change management, communication and training plan, I help you ensure a sustainable adoption of any new digital ecosystem.